Football is a simple game made complicated. I don't like complicated. I enjoy the most simple, often overlooked actions in a match. The true essence of football is found in these things, a strong tackle, a pinged cross field pass. Too much emphasis is put on goal scoring and flash, that the understated actions in a game go unnoticed. My views on football can be seen directly in the products that this company offers.
An away day is always a different experience, whether it be the people you go with, the people you meet, or where you go. I have found myself in some unique situations while traveling to see a match and I wanted to create a brand that was versatile enough to meet the needs of any away day.
People ask me what this company is about and I always struggle to answer the question. Right now it's a clothing brand that no one has heard of, but hopefully by the end it's something more than that.